What Do You Need In Your Digital Marketing Plan
What Do You Need In Your Digital Marketing Plan?
Gone are the days of cash-in-hand jobs and word-of-mouth advertising. Now your business lives or dies depending on your digital marketing.
And after working with a lot (and I mean a lot) of tradies, we’ve noticed that while you may be an expert in your trade…
Most of you have no idea how to really market your business online.
Maybe you have great physical advertising like branded vans, uniforms, and even billboards. While these are all awesome advertising tools, if you don’t have a strong digital presence building consistent leads, improving customer engagement and promoting your services, you will eventually find yourself struggling to grow.
But don’t worry just yet! That’s why we’re here to go over exactly what you need to include in your next digital marketing plan for your business to succeed online.
How You Can Use Digital Marketing As a Tradie
#1 Updating Your Website
Nowadays, your website is one of the best ways for your customers to interact with your business. It’s a one-stop shop for customers to see what your business can do and give them a place to contact you directly for their next job. No cold-calling needed!
If you have a website that is hard to navigate AND hard to find, chances are you are missing out on hundreds of potential clients every month.
A simple update to your website, you can:
- Improve your customer engagement
- Improve your search engine ranking (SEO)
- Become mobile-friendly
- Improve your loading times
The only problem with these improvements is keeping up with all the new customer traffic! Which brings me to…
#2 Managing Your Customer Relationships
Whether it’s ongoing maintenance, repairs or inspections, if you want clients to keep coming back time and time again, you need to build on those existing relationships.
A simple way to keep your clients happy and to feel appreciated is to send frequent email updates. This can be as simple as sending an inspection reminder for an upcoming job, asking how their business is travelling after your last job or even a Christmas card during the holidays.
This friendly interaction builds trust between you and the client and keeps them aware of your business and at the top of the list for future projects.
Something as simple as an email can go a long way to building a recurring client base.
Just be sure not to overdo it!
#3 Promote Your Successful Jobs
Don’t be afraid to show everyone the incredible work your business has done in the past. Be sure to grab testimonials from your previous customers about how happy they are with their experience.
Go ahead and post these on your website and social media accounts for everyone to see. This is an excellent way for your customers to hear precisely how successful your business is from people just like them.
Don’t forget to link all of your social media accounts to your website, so visitors can easily see what your business has been up to.
#4 Optimise for Search Engines
No matter how well-designed your website is or how convincing your testimonials are, it won’t matter if no one sees it.
This is where the power of SEO comes in. Standing for Search Engine Optimisation, this is all about understanding how Google ranks websites for their search engine.
75% of all google searches don’t make it past the first results page. This means if your website isn’t in the top 10, that’s 75% of your potential impatient clients you’re already throwing away.
If you can tweak your website using SEO methods to appear within the top 3 results for your keyword, you can sit back, relax and watch the leads start rolling in.
#5 Don’t Do It All Alone
Do you know the biggest mistake most tradies make when marketing themselves online? It’s trying to do everything by yourself.
The truth is most underperforming websites result from tradies trying to juggle learning complex SEO strategies, website design and online marketing methods on top of the day-to-day pressures of running a tradie business.
Creating a successful website that generates online traffic and new leads for your business takes expert knowledge, skill and time that most tradies just don’t have.
So f you want to start marketing yourself online the right way, the team Smart Fast Websites is here to help.
By using our proven design template, you can start generating business online with a professional website within 7 days.
Using our years of expert experience, we have crafted lead-generating websites for hundreds of tradies across Australia. Our team is dedicated to helping your business reach its full potential.
Check out our dedicated Wesbites for Tradies service