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Finding The Perfect SEO Strategy For Your Tradie Website

by Jan 25, 2023Websites for Tradies

Finding The Perfect SEO Strategy For Your Tradie Website

Are you still cold-calling potential clients in search of work? Aren’t you tired of sitting by the phone waiting for it to finally ring, dreaming if only there were some way you could get clients to magically reach out to you instead?

Well, your dreams have come true in the form of SEO. Standing for search engine optimisation, this method of website design helps your pages rank higher on Google.

The higher your website ranks, the more traffic your business receives and the more clients chasing you for their next project.

How To Use SEO For Your Tradie Website

Basically, SEO is split into two categories.

  • Off-site
    Focusing on improving website visibility through linking to other websites and directory listings.
  • On-site
    Improving aspects of the website itself to improve search engine visibility.

These SEO practices play a vital role in getting your tradie website to crack the coveted top 3 results on Google.

What The Hell Does On-site SEO Involve?

Keep your SEO strategy specific to your market.

One of the major mistakes we see tradies make time and time again is trying to market themselves based on popular keywords instead of marketing to their intended audience.

SEO is all about gaining research data on popular search terms related to your business that run through Google, Bing, Yahoo etc. (let’s not lie to ourselves, it’s mostly Google)

If you’re a tradie dipping your toe into the world of SEO for the first time, you might start by researching these popular search keywords in your industry.

You see that these words are getting thousands of searches every month, and with no real competition, you start to market your business to this seemingly untapped market.

The only problem?

As soon as these viewers see your business doesn’t have anything to do with their searched keyword, they will click off your website and never look back.

Too many DIY-SEO-ers get tunnel vision around marketing themselves for popular terms with little competition and forget who their intended audience is!

For example, you might be an expert sparky specialising in emergency repairs.

Your website traffic has only been declining in the last few months, so you decide to shake things up by incorporating SEO into your web pages.

You start your SEO journey by researching popular search keywords and finding that thousands of people search “electricians for new homes” every month.

With no competition in sight, you decide it’s perfect to market your website to this untapped market.

Your website might get hundreds or even thousands of new views, but NO LEADS!

So what gives?

As soon as your viewers see you actually don’t offer services for new homes, they will close your website and move on to the next one that can help them.

Before you begin marketing your services, be sure to understand exactly what your ideal audience is searching for.

Keep Your Content Consistent Across Your Site

So let’s say you offer electrical services…

And chippy services…

And concreting jobs.
If you try to target such a wide group of unrelated services with your SEO, you run the risk of spreading yourself too thin.

It’s marketing 101… and the same goes for SEO.

Having too many unrelated search terms crammed into the same website will confuse the Google algorithm, and your website will be left gathering cobwebs at the bottom of the rankings.

Instead of trying to offer something for everyone, try focusing on a single niche that you can target your brand towards. All your services should be closely-related and complement each other.

Whatever you settle on for your business, make sure it’s consistent!

Blogging Is Your Secret Weapon

Ever wonder why so many small businesses have blogs on their websites?

“Surely no one is reading all these articles,” you think, “they’re just a small local website.”

Well, you forget the first rule of SEO, content is king.

Google’s complicated algorithm will prioritise websites with informative, unique and active blogs, using each article as proof your business knows your sh*t.

The key to staying one step ahead of your competition is providing a steady stream of high-quality content – something we in the marketing biz call “content marketing”.

The more content you have, the more material Google’s algorithm has to use to rank your website.

While you might be an expert in your trade, writing multiple high-quality blog posts for search engines isn’t quite as easy as it sounds.

You can’t exactly “trick” search engines these days. Your content has to be:

  • Regular
  • Well-optimised
  • Relevant to your audience
  • Original

Tick all these boxes and watch your website quickly start to soar up the rankings.

Your Website Needs To Work

Understandably, if you want Google to rank your website, you must first make sure it runs and runs well.

Your website has to:

  • Load quickly
  • Be easy to navigate
  • Be mobile-friendly
  • Isn’t full of bugs

Making sure your website is easy for your users to use will always improve your site’s performance with search engines.

If you want to really maximise your SEO though, it doesn’t quite stop there.

If you want to crack the coveted top 3 search result positions, you will have to look at the code that powers your website and ensure it’s formatted with search engine bots in mind.

This could include:

  • 404 errors
  • Site speed
  • Internal link structure
  • Properly configured text files

While all of these can be fixed independently, it will take time, expert knowledge and energy that most tradies running their own business just don’t have.

An Expert SEO Strategy Calls For An Expert Team

Want to save yourself hours of research behind the computer and months of trial and error? The expert team at Smart Fast Websites are here to help.

Using our years of experience in SEO and web design, we are dedicated to helping your business start generating leads online with your very own professionally designed website.

Using our proven website-building formula, you can have a hassle-free professional website ready to start ranking within 7 days!

Start building your website today with our Websites for Tradies service